Media Contact
Name: Brieane Olson
Email: info@brieaneolson.com
Email: info@brieaneolson.com
Relevant Media Links
Back-to-School Style Trends With Pacsun
Source: KTLA 5
Brieane Olson shares the story behind PacSun’s success and new book
Source: KTLA 5
AI & TikTok changing modern business: Tradeweb and Pacsun CEO’s
Source: Yahoo! Finance New Zealand
Pacsun CEO Brieane Olson explains how retailers win with Gen Z and Gen Alpha
Source: Quartz
How one TikTok sold 11,000 pairs of Pacsun jeans: Brieane Olson
Source: Yahoo! Finance
How PacSun Went From Bankruptcy To Gen Z Favorite
Source: HuffPost
NRF 2026 Europe: CEOs From Currys, Pacsun And AWWG Headline Paris Retail Showcase
Source: European Supermarket Magazine
How the 2026 FIFA World Cup Became Licensing’s Biggest Global Play
Source: License! Global
Why managing a brand’s reputation is more complex than ever in the age of AI
Source: Business Insider
Q&A The power of co-creation
Source: insideretail.us
A Marketer’s Guide to Cannes 2026
Source: Brand Innovators
How Brieane Olson Transformed PacSun Through Purpose, Community, and Co-Creation
Source: Mission Matters
PacSun Is Back From the Brink After Making a Sacrifice Most Companies Avoid
Source: Inc.
Pacsun’s CEO said she cut meetings by 60%, but some of the best discussions have been 4 hours long
Source: Business Insider
Bloomberg Talks with Brieane Olson
Source: Bloomberg
PacSun ‘Co-Creating’ Brand to Reach Gen Z
Source: Bloomberg
A Master Class on Modern Leadership With Brieane Olson
Source: Gallup
Pacsun CEO on the brand’s Gen Z reinvention
Source: Retail Brew
Pacsun’s CEO breaks down the company’s winning strategy to target Gen Z
Source: BUSINESS INSIDER
Pacsun CEO Brieane Olson Pens Book on How to Build Community
Source: Women's Wear Daily
Pacsun CEO Brieane Olson Celebrates Book Launch With Dinner at the Met
Source: WWD
Pacsun’s Wild Comeback: How The Brand Won Over Gen Z Again
Source: Cheddar
How Pacsun co-creates with its customers
Source: CX Dive
Lunch Plenary | The Power of Youth Culture in Shaping Brands
Source: Milken
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Linkedin Posts
Substack Posts
Podcasts
Pacsun’s Gen Z playbook: Listen, learn, and let go
Source: Mckinsey & Company
AI & Tiktok changing modern business: Tradeweb and Pacsun CEO’s
Source: Power Players
How Pacsun Turned Customers Into a Sales Force
Source: Apple Podcast
Pacsun’s CEO on how the brand cracked its Gen Z strategy
Source: Modern Retail Podcast
The Brand Strategy Behind PacSun’s Comeback
Source: Marketing Happy Hour
Bloomberg Businessweek Daily: $1 Trillion Cap Club
Source: Bloomberg
Retail Refined
Source: MarketScale
Let me save you twenty five years
Source: Youtube
About Art
Source: Youtube
TD Cowens Insights Lead with Purpose & Co-Create
Source: Apple Podcasts
Dale Carnegie Take Command: A Leadership Podcast
Source: Youtube
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